| Corporate Identity is the most important component of firms image. This is the system of stylistic methods, which provides forming of unified image of your company at any direction of activity, creates a positive impression of quality and guarantee, allows to pick out your products and services from similar products and services of your competitors. |  | The key element of Corporate Identity is trade mark ore logotype, and also corporate colours and fonts, their typical allocation, syllable etc.
The special rules, the so-called brandbook allows to reach maximum effect from Corporate Identity introduction. These rules contains specific personification of the style in corporate documentation (cards, forms, folders), in different advertising and POS materials, souvenir products. |
